Innovative marketing in SMEs : an empirical study
Year of publication: |
2017
|
---|---|
Authors: | Zakerian, Hamideh ; Mokhtari, Ehsan <Seyed> ; Sabegh, Mohammad Ali Jabbari ; Jomadi, Mohammad Hosseinpour |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 3, p. 315-336
|
Subject: | innovative marketing | small to medium-sized enterprises | SMEs | KMU | SME | Innovation | Marketingmanagement | Marketing management |
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