Innovativeness: The Concept and Its Measurement.
Year of publication: |
1978
|
---|---|
Authors: | Midgley, David F ; Dowling, Grahame R |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 4.1978, 4, p. 229-42
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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