Insanely simple : the obsession that drives Apple's success
Ken Segall
| Year of publication: |
2012
|
|---|---|
| Authors: | Segall, Ken |
| Publisher: |
New York, NY [u.a.] : Portfolio/Penguin |
| Subject: | Apple Computer Inc. | Strategisches Management | Strategic management | Kreativität | Creativity | Erfolgsfaktor | Success factor | Steve Jobs | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | XI, 225 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index. Erscheinungsjahr in Vorlageform:c 2012 |
| ISBN: | 978-1-59184-483-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549422