Insights into mature consumers of financial services
Year of publication: |
2013
|
---|---|
Authors: | Milner, Trenton ; Rosenstreich, Daniela |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 30.2013, 3, p. 248-257
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Mature consumers | Financial services | Baby Boomer generation | Consumer behaviour | Marketing strategy | Consumer decision making | Life events | Financial planning | Situational decision making | Psychographic traits | Sandwich generation | Funds management |
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