Insights into the Development of the Market of Mobile Marketing Services in Romania
Year of publication: |
2012
|
---|---|
Authors: | Balan, Carmen ; Zegreanu, Mirela-Patricia |
Published in: |
The AMFITEATRU ECONOMIC journal. - Academia de Studii Economice din Bucureşti, ISSN 1582-9146. - Vol. 14.2012, Special No. 6, p. 786-801
|
Publisher: |
Academia de Studii Economice din Bucureşti |
Subject: | mobile marketing | mobile advertising | short message services (SMS) | mobile marketing agencies | exploratory research | in-depth interviews |
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