Instilling label confidence in the minds of consumers : the role of sustainability skepticism
Year of publication: |
2024
|
---|---|
Authors: | Cho, Yoon-Na ; Ye, Christine ; Kim, Yuna |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 4, p. 1752-1767
|
Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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