Institutional pressures and marketing ethics initiatives: the focal role of organizational identity
Year of publication: |
2011
|
---|---|
Authors: | Martin, Kelly D. ; Johnson, Jean L. ; French, Joseph J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 4, p. 574-592
|
Saved in:
Saved in favorites
Similar items by person
-
Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Martin, Kelly D., (2011)
-
People, profit, and promotion : when health care is business
Martin, Michael, (2018)
-
A framework for ethical conformity in marketing
Martin, Kelly D., (2008)
- More ...