Institutional theory and international market selection for direct selling
Year of publication: |
2015
|
---|---|
Authors: | Ragland, Charles B. ; Brouthers, Lance Eliot ; Widmier, Scott M. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 33.2015, 4, p. 538-555
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | National cultures | Institutional theory | International market Selection | Direct selling | Market attractiveness |
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