Insuring the Catalyst-Customer—Generation Y and the Insurance Industry
The demograhphic shift known as Gen Y (birth years 1982-1993) is merging as a new long-term driver of growth. Largest generation since baby boomers. Projected to become the wealthiest generation ever. Similar to earlier generations, what Gen Y purchases will be triggered in large part by life events...
Year of publication: |
2009-11-01
|
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Authors: | Mezger, Terry |
Institutions: | International Association for the Study of Insurance Economics |
Subject: | Versicherungsmarkt | Verbraucherverhalten | Versicherungswirtschaft | Bevölkerungsentwicklung |
Saved in:
freely available
Extent: | 627712 bytes 9 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Management of insurance ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
Persistent link: https://www.econbiz.de/10008637655
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