Type of publication: | Article |
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Language: | English |
Notes: | Published by Mc Graw-Hill (ISBN: 978-88-386-6768-8) |
Classification: | L1 - Market Structure, Firm Strategy, and Market Performance ; L21 - Business Objectives of the Firm ; L62 - Automobiles; Other Transportation Equipment ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M14 - Corporate Culture; Social Responsibility ; M15 - IT Management ; M31 - Marketing ; M37 - Advertising |
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Persistent link: https://www.econbiz.de/10009143597