Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Year of publication: |
2006
|
---|---|
Authors: | Smith, Timothy M. ; Gopalakrishna, Srinath ; Chatterjee, Rabikar |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 1, p. 45-68
|
Subject: | Marketing | Verkauf | Selling | Marketingmanagement | Marketing management | Schnittstellenmanagement | Interface management | Vertrieb | Physical distribution |
-
Cooperation between marketing and sales : a neglected interface
Homburg, Christian, (2007)
-
Sales Engineering : The marketing of technological products
Chorafas, D. N., (1967)
-
Configurations of marketing and sales : a taxonomy
Homburg, Christian, (2008)
- More ...
-
Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M., (2006)
-
A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
Smith, Timothy M., (2006)
-
The complementary effect of trade shows on personal selling
Smith, Timothy M., (2004)
- More ...