Integrated marketing communications
Year of publication: |
2007 ; European ed.
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Authors: | Ouwersloot, Hans ; Duncan, Thomas R. |
Publisher: |
London [u.a.] : McGraw-Hill |
Subject: | Unternehmen | Marketing | Kommunikationspolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Individuelles strategisches Handeln im Marketing
Endres, Kerstin, (1999)
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Gummesson, Evert, (2000)
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Strategisches Marketing : Führungskonzept und Promoter des Reengineering
Schließmann, Christoph Philipp, (1995)
- More ...
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Creating & delivering winning advertising & marketing presentations
Moriarty, Sandra E., (1996)
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Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Duncan, Thomas R., (1997)
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Client Perceptions of Integrated Marketing Communications
Duncan, Thomas R., (1993)
- More ...