Integrated marketing for SMEs in the global marketplace
Year of publication: |
2006
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Authors: | Wright, Len Tiu ; ul-Haq, Rehan ; Oktemgil, Mehmet |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 7.2005-06, 3, p. 216-238
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