Integrated product architecture and pricing for managing sequential innovation
Year of publication: |
2011
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Authors: | Krishnan, Vish ; Ramachandran, Karthik |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 11, p. 2040-2053
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Subject: | Produktgestaltung | Product design | Preismanagement | Pricing strategy | Innovationsmanagement | Innovation management | Dauerhafte Konsumgüter | Durable goods | Monopolistischer Wettbewerb | Monopolistic competition | Theorie | Theory |
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