Integrating country of origin into global marketing strategy
Year of publication: |
2000
|
---|---|
Authors: | Clarke, Irvine ; Owens, Margaret ; Ford, John B. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 17.2000, 2, p. 114-126
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Country of origin | Brands | Consumer behaviour | Marketing strategy |
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