Integrating judgmental and quantitative forecasts: methodologies for pooling marketing and operations information
Year of publication: |
2004
|
---|---|
Authors: | Sanders, Nada R. ; Ritzman, Larry P. |
Published in: |
International Journal of Operations & Production Management. - Emerald Group Publishing Limited, ISSN 1758-6593, ZDB-ID 2032083-8. - Vol. 24.2004, 5, p. 514-529
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Forecasting | Quantitative methods | Cross‐functional integration |
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