Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Thyagaraj S. Kuthambalayan; Peeyush Mehta; Kripa Shanker
| Year of publication: |
2014
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|---|---|
| Authors: | Kuthambalayan, Thyagaraj S. ; Mehta, Peeyush ; Shanker, Kripa |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 237.2014, 2 (1.9.), p. 617-627
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| Subject: | Stochastic programming | Generalized benders' decomposition method | Marketing | Operations interface | Delayed product differentiation | Guaranteed lead time | Stochastischer Prozess | Stochastic process | Theorie | Theory | Produktdifferenzierung | Product differentiation | Mathematische Optimierung | Mathematical programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379981