Integrating relationship quality and consumer-brand identification in building brand relationships : proposition of a conceptual model
Year of publication: |
2010
|
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Authors: | Dimitriadis, Sergios ; Papista, Erifili |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 4, p. 385-401
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Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
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