Intelligent markdown pricing
Year of publication: |
2012
|
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Authors: | Leventhal, Barry ; Breur, Tom |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 13.2011/12, 3, p. 207-220
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Subject: | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Sonderangebot | Special offers | USA | United States | Einzelhandelspreis | Retail price | Theorie | Theory |
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