Interactions between suppliers and customers in business markets
Year of publication: |
2004
|
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Authors: | Ritter, Thomas ; Ford, David |
Published in: |
Rethinking marketing : developing a new understanding of markets. - Chichester [u.a.] : Wiley, ISBN 0-470-02147-0. - 2004, p. 99-116
|
Subject: | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
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