Extent: | 392 S. Ill., graph. Darst. 23 cm |
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Series: | Linguistic insights : li ; studies in language and communication. - [Wechselnde Verlagsorte] : Peter Lang, ISSN 1424-8689, ZDB-ID 2182446-0. - Vol. Vol. 83 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Literaturangaben Crossing disciplines in intercultural communication research / Victoria Guillén-Nieto Social cognition and intercultural communication / Victoria Escandell-Vidal Business language from a cognitive perspective / José Mateo, Francisco Yus Intercultural negotiations : theories revisited / Annette Grindsted Multi-cultural meetings / Paula Ronkainen Building bridges and properties aplenty : cultural problems in Spanish marketing for real estate prospective British buyers / Miguel Ángel Campos-Pardillos, Isabel Balteiro-Fernández The language of graphic advertising in Spain : bridging the cultural gap / Miguel Ángel García-Yeste Perspective selection and politeness in the production of face-threatening acts in English and Spanish / Francisco Javier Díaz-Pérez From hiding the speaker to persuasion : se-passive and se-impersonal constructions / Ma. Antonia Martínez Linares Cutural models and social discourses in business : the case of "ideological" politeness strategies in service encounters / Carmen Marimón-Llorca Simulation and gaming methodology in language acquisition / Amparo García-Carbonell, Frances Watts Business simulations as a vehicle for language acquisition / Beverly Rising The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in business settings / Gert Jan Hofstede, Paul B. Pedersen, Geert Hofstede. 0912 |
ISBN: | 978-3-03911-688-1 |
Classification: | Soziolinguistik: Sonstiges ; Einzelne Sprachen und Literaturen allgemein ; Kulturelle Prozesse |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887804