Internal marketing and customer-contact employees’ attitudinal outcomes
Year of publication: |
2017
|
---|---|
Authors: | Hernández-Díaz, Arleen ; Calderon-Abreu, Theany ; Amador-Dumois, Maria ; Córdova-Claudio, Mario |
Published in: |
Academia Revista Latinoamericana de Administración. - Emerald Publishing Limited, ISSN 2056-5127, ZDB-ID 2401123-X. - Vol. 30.2017, 1, p. 124-143
|
Publisher: |
Emerald Publishing Limited |
Subject: | Internal marketing | Service empathy | Public sector marketing | Higher education | Human resource management | Customer-contact employees | Partial least squares | Marketing interno | empatía en el servicio | marketing en el sector público | educación superior | gestión de recursos humanos | empleados de contacto | regresión de cuadrados parciales mínimos |
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