International brand promotion standardization and performance
Year of publication: |
2015
|
---|---|
Authors: | Hofer, Katharina Maria |
Published in: |
Management Research Review. - Emerald Group Publishing Limited, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 38.2015, 7, p. 685-702
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Performance | Standardization | Brand management | CEE markets |
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