International business : the new realities
S.Tamer Cavusgil (Fuller E. Callaway professorial chair, Georgia State University), Gary Knight (Helen Simpson Jackson chair in international management, Willamette University), John R. Riesenberger (president, Consilium Partners, Thunderbird School of Global Management (retired))
| Year of publication: |
[2017] ; Global edition, fourth edition
|
|---|---|
| Authors: | Cavusgil, S. Tamer ; Knight, Gary A. ; Riesenberger, John R. |
| Publisher: |
Boston : Pearson |
| Subject: | Internationale Geschäftsbeziehungen | International business | Internationales Management | International management | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Management | Weltwirtschaft |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 544 Seiten Illustrationen 28 x 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 1-292-15283-4 ; 978-1-292-15283-7 ; 1-4860-1104-7 ; 978-1-4860-1104-9 |
| Classification: | Marketing ; Außenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558239