International communications strategy : developments in cross-cultural communication, PR, and social media
Silvia Cambie and Yang-May Ooi
| Year of publication: |
2009
|
|---|---|
| Authors: | Cambie, Silvia ; Ooi, Yang-May |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Kulturkontakt | Massenmedien | Multimedia | Öffentlichkeitsarbeit | Globalisierung | Stakeholder | Intercultural communication | Social media | Public relations | Leadership |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 222 S. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7494-5329-9 ; 0-7494-5329-X |
| Classification: | Massenkommunikation, Massenmedien: Allgemeines ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004939840