International direct marketing strategies: a US‐European comparison
Year of publication: |
1996
|
---|---|
Authors: | Iyer, Ramesh T. ; Hill, John S. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 30.1996, 3, p. 65-83
|
Publisher: |
MCB UP Ltd |
Subject: | Direct marketing | Europe | International marketing | Marketing strategy | USA |
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