International franchising and licensing
Year of publication: |
2009
|
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Authors: | Brouthers, Lance Eliot ; McNicol, Jason ; Samiee, Saeed |
Published in: |
The SAGE handbook of international marketing. - Los Angeles [u.a.] : SAGE, ISBN 1-4129-3428-1. - 2009, p. 183-197
|
Subject: | Internationaler Markteintritt | International market entry | Franchising | Lizenz | Licence | Prinzipal-Agent-Theorie | Agency theory | Ressourcenökonomik | Resource economics | Theorie | Theory |
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