International management and language

XII, 249 S.

24cm

Routledge studies in international business and the world economy. - London [u.a.] : Routledge, ISSN 1359-7930, ZDB-ID 1394896-9. - Vol. 41

Includes bibliographical references and index. - Enth. 8 Beitr.

Setting the scene -- Introduction -- Language matters -- Management and language -- International management and language -- English as the global lingua franca -- Spreading the management gospel- in English -- Introduction -- German: a language of management designed for Klarheit (by Nigel Holden) -- Russia's long struggle with western terms of management and the concepts behind them (by Nigel Holden, Olga Kuznetsova and Gerhard Fink) -- Language and careers in multinational corporations (by Rebecca Piekkari) -- The business unit concept at Akzo and the interpreting role of the CEO (by Luchien Karsten and Luc-Jan Wopert) -- Communication strategies and cultural assumptions: an analysis of French-Japanese business meetings (by Hiromasa Tanaka) -- An Italian perspective on international meetings, management and language (by Gina Poncini and Elisa Turra) -- Humour

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ECONIS - Online Catalogue of the ZBW