International marketing: Managerial perspectives
Subhash C. Jain and Lewis R. Tucker [u. a.]
| Alternative title: | International marketing |
|---|---|
| Year of publication: |
1979
|
| Other Persons: | Jain, Subhash C. (ed.) ; Tucker jr., Lewis R. (contributor) |
| Publisher: |
Boston : CBI Publ. |
| Subject: | Aussenwirtschaftsbetrieb | Absatzpolitik | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Extent: | 9, 518 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 41 Beiträge |
| ISBN: | 0-8436-0903-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000559008