International marketing strategy : the country of origin effect on decision-making in practice
Giovanna Pegan, Donata Vianelli, Patrizia De Luca
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Pegan, Giovanna ; Vianelli, Donata ; De Luca, Patrizia |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Country of origin | Internationales Marketing | International marketing | Marketingstrategie | Herkunftsland |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 188 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-030-33587-8 ; 978-3-030-33588-5 |
| Other identifiers: | 10.1007/978-3-030-33588-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125363