International sport marketing
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Examines the growth in international sport marketing, considers factors such as globalization which have fuelled the process, looks at practical implications and provides research avenues for future exploration. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Year of publication: |
2014
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 30.2014, 7, p. 13-15
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Entrepreneurship | Sports | Market trends | Sport marketing |
Saved in:
Online Resource
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