International strategies of emerging market firms
Year of publication: |
2010
|
---|---|
Authors: | Eren Erdoğmuş, İrem ; Bodur, Muzaffer ; Yilmaz, Cengiz |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 9/10, p. 1410-1436
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic management | Brand management | International marketing | Emerging markets | Turkey |
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