Internationales Marketing
von Joachim Zentes, Bernhard Swoboda und Hanna Schramm-Klein
| Year of publication: |
2006
|
|---|---|
| Authors: | Zentes, Joachim ; Swoboda, Bernhard ; Schramm-Klein, Hanna |
| Publisher: |
München : Vahlen |
| Subject: | Internationales Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIX, 691 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8006-3283-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004272072