Internationalisation of the health club industry: theory, practice and context
The leisure industry has been one of the fastest growing industries in Britain (Grade,1998), and in the year 2000 accounted for approximately 10% of Britain's grossdomestic product (LeisureWeek, 2000a). Health clubs have been one of the fastestdeveloping business sectors within the leisure industry (Mintel, 1999), and there ispredicted to be plenty of scope for future growth (Mintel, 2001).The health club sector has evolved greatly since its inception, with developmentsincluding consolidation, diversification, bi-polarisation and market segmentation. Oneof the most recent trends in the sector has been intenationalisation, with fifteen British companies now having a presence overseas.This research seeks to analyse the process by which the British health club sector hasdeveloped from being purely domestic based to having significant overseasinvestment. A number of stages within that process are identified including themotives to internationalise, the choice of country, the mode of entry utilised and themanagement and co-ordination of overseas activities. One of the key objectives ofthis research is to determine if a holistic view of internationalisation is appropriate, oreven plausible for the health club sector.The research suggests that the influence of environmental and company-factors resultsin a company's initial decision to internationalise, with certain 'determinants'regulating which companies actually invest overseas. A number of ownershipspecificfactors are identified that establish which companies might be able tocompete effectively overseas. The process of internationalisation. is then analysed anda number of factors established which influence the companies' choice of country toinvest in, the mode of entry and the manner in which the overseas investments aremanaged.
Year of publication: |
2003
|
---|---|
Authors: | Richardson, Nicole H. |
Publisher: |
N.H. Richardson |
Subject: | Health clubs | Leisure | Internationalisation | Foreign direct investment | Joint ventures | Strategic alliances | International management | Market saturation | Diversification | Competition |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Kathuria, Vinish, (2018)
-
Lufthansa : a century of international growth
Schmid, Stefan, (2024)
-
Amaldoss, Wilfred, (2010)
- More ...