Internet advertising strategy of multinationals in China: A cross-cultural analysis
Year of publication: |
2009
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Authors: | Li, Hairong ; Li, Ang ; Zhao, Shuguang |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 1, p. 125-146
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