Internet and E-Commerce Adoption by Agricultural Input Firms
By 1999, most agricultural input firms used company Web sites and adopted some type of Internet strategy. However, far fewer engaged in e-commerce with most activity occurring with suppliers (channel partners) rather than with end customers. Firms perceiving greater logistics and inventory management gains were more engaged in e-commerce activity. The ease of information access, more product choices, easier product comparisons, and improved buying convenience were expected to support farmer e-commerce adoption. However, firm managers indicate that a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs. Copyright 2004, Oxford University Press.
Year of publication: |
2004
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Authors: | Henderson, Jason ; Dooley, Frank ; Akridge, Jay |
Published in: |
Review of Agricultural Economics. - Agricultural and Applied Economics Association - AAEA, ISSN 2040-5790. - Vol. 26.2004, 4, p. 505-520
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Publisher: |
Agricultural and Applied Economics Association - AAEA |
Saved in:
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