Internet, interaction and implications for marketing
Year of publication: |
2002
|
---|---|
Authors: | Arnott, David C. ; Bridgewater, Susan |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 2, p. 86-95
|
Publisher: |
MCB UP Ltd |
Subject: | Internet | E‐commerce | Relationship marketing | Marketing strategy |
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