Internet marketing intelligence : research tools, techniques, and resources
Edward Forrest
| Year of publication: |
2003
|
|---|---|
| Authors: | Forrest, Edward |
| Publisher: |
Boston [u.a.] : McGraw-Hill |
| Subject: | Marketing research | Data processing | Computer network resources | Internet | Marktforschung | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 224 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-282111-6 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004765958