Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery
Year of publication: |
1994
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Authors: | Stern, Barbara B. ; Schroeder, Jonathan E. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 8-9, p. 114-132
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