Interpreting consumer choice : the behavioral perspective model
Gordon R. Foxall
| Year of publication: |
2009, c2010
|
|---|---|
| Authors: | Foxall, Gordon R. |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 186 S. |
|---|---|
| Series: | Routledge interpretive marketing research. - New York, NY [u.a.] : Routledge, ZDB-ID 2263966-4. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation. 0908 |
| ISBN: | 978-0-415-47760-4 ; 0-415-47760-3 ; 0-203-86689-4 ; 978-0-203-86689-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836169