Introduction to the special issue: forms and effects of "distancing" on consumer behaviors and business practices : towards coping strategies and new consumption trends in a pandemic context
Alternative title: | Forms and effects of "distancing" on consumer behaviors and business practices |
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Year of publication: |
2021
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Authors: | Batat, Wided |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 17/18, p. 1691-1711
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Subject: | Konsumentenverhalten | Consumer behaviour | Coronavirus |
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