Introduction to a global scorecard: industry practice and international implications
Year of publication: |
2003
|
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Authors: | Schuster, Camille P. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 434-445
|
Subject: | Welt | World | Balanced Scorecard | Balanced scorecard | Globalisierung | Globalization |
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