Introduction to B2C strategies and models
Year of publication: |
2002
|
---|---|
Authors: | Elliot, Steve |
Published in: |
Electronic commerce : B2C strategies and models. - Chichester : John Wiley & Sons, ISBN 0-471-48705-8. - 2002, p. 1-17
|
Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Strategisches Management | Strategic management | Electronic Commerce | E-commerce |
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