Introduction to marketing : theory and practice
Adrian Palmer
| Year of publication: |
2004
|
|---|---|
| Authors: | Palmer, Adrian |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XXIV, 645 S graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-19-926627-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001786564