Introduction to sport marketing
Aaron C.T. Smith and Bob Stewart
| Year of publication: |
2015 ; Second edition
|
|---|---|
| Authors: | Smith, Aaron ; Stewart, Bob |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Sportmarketing | Sports marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 323 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index 1. Sport marketing introduction2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control. |
| ISBN: | 978-1-138-02295-9 ; 978-1-138-02296-6 ; 978-1-315-77676-7 |
| Classification: | Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473214