Introduction to the special issue: China and Chinese communities
Alternative title: | China and Chinese communities |
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Year of publication: |
2015
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Authors: | Polsa, Pia ; Zheng, Qinqin |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 2, p. 163-166
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Subject: | China | macromarketing | rural migrants | social capital | neo-liberalism | trade liberalization | brand meaning | media representation | wine | country image | Sozialkapital | Social capital | Handelsliberalisierung | Trade liberalization | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Social Web | Social web |
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