Invariant effect of individual cultural orientations: an application of CVSCALE
Year of publication: |
2017
|
---|---|
Authors: | Yoo, Boonghee ; Shin, Geon-Cheol |
Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 6, p. 735-759
|
Publisher: |
Emerald Publishing Limited |
Subject: | Culture | Hofstede | International marketing | Country of origin | CVSCALE | Individual cultural orientations | Invariant effect |
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