Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Year of publication: |
2022
|
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Authors: | Zeller, Jon ; Narayanan, Sridhar |
Publisher: |
[S.l.] : SSRN |
Subject: | complementarities | subscription goods | digital goods | advertising | causal effects | field experiments | Werbung | Advertising | Experiment | Werbewirkung | Advertising effects | Feldforschung | Field research | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (57 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3923090 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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