Investigating consumer advocacy, community usefulness, and brand avoidance
Year of publication: |
2017
|
---|---|
Authors: | Jayasimha, K. R. ; Chaudhary, Harish ; Chauhan, Anurag |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 4, p. 488-509
|
Subject: | Brand avoidance | Community usefulness | Consumer advocacy | Prospective explanation | Retrospective explanation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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