Investigating Consumer Purchase Behavior in Related Technology Product Categories
Year of publication: |
2010
|
---|---|
Authors: | Sriram, S. ; Chintagunta, Pradeep K. ; Agarwal, Manoj K. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 2, p. 291-314
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | technology products | consumer adoption | complementary products | forward-looking consumers | econometric models |
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